In recent years, a notable shift in consumer behaviour has emerged, positioning Thursdays as the new Fridays. This trend, driven by the rise of hybrid work models and changing social habits, presents a unique opportunity for craft distilleries to engage patrons both at their own venues and through stockists’ establishments.
Exclusive Thursday-Only Offers
Every Thursday, we’ll be serving up limited-time deals you won’t want to miss—like discounted tasting flights, happy hour specials, and bespoke bundle offers. It’s our way of saying thank you for supporting local, while giving you a great reason to start your weekend early.
Extended Thursday Trading Hours
Responding to growing demand, we’ve expanded our opening hours to include Thursdays. We’ve seen a notable rise in visitors who use Thursdays to kick off a long weekend escape, and we’re here to welcome you with open arms—and a well-crafted cocktail.
Thursday Collaborations with Our Stockists
We’re working closely with our incredible stockist venues to bring the Thursday vibe beyond our distillery doors. Look out for signature Conrad cocktails, spirit showcases, and pop-up tastings at your favourite bars and restaurants—especially on Thursdays. These collaborations allow you to enjoy our award-winning spirits wherever your Thursday plans take you. If you have a favourite hangout on Thursday, send us a message and we will organise an event at your local.
Reference:
Allen, D. (2024, July ). Is Thursday the new Friday? Venue Crew. https://www.venuecrew.com/article/is-thursday-the-new-friday/
Aubrey, S. (2022, November 17). It’s official: Thursday is the new Friday for city workers. The Age. https://www.theage.com.au/national/victoria/it-s-official-thursday-is-the-new-friday-for-city-workers-20221116-p5byo9.html
Bhawnani, N. (2023),. Thursdays are the new Fridays. LinkedIn News Australia. https://www.linkedin.com/news/story/thursdays-are-the-new-fridays-5980554
Box, L. (2025, March 28). Is Thursday the new Friday? Hospitality Magazine. https://www.hospitalitymagazine.com.au/is-thursday-the-new-friday/
Burgess, K. (2023, June 4). Peak pub time has changed – welcome to the age of day drinking. The Times. https://www.thetimes.co.uk/article/peak-pub-time-has-changed-day-drinking-bwxf9kgm5
White, R. (2023, November 21). Thursday is the new Friday for pubs, clubs and bars. Drinks Trade https://www.drinkstrade.com.au/news/thursday-is-the-new-friday-for-pubs-clubs-and-bars
